Toys and Games Global Connect

Discover | Enjoy | Benefit

Who Are We?

About

Toys and Games Global Connect 2026 is a premier B2B sourcing event in Riyadh, Saudi Arabia, designed to connect the world’s leading toy, board game, video game, educational play, and entertainment product manufacturers with Saudi retailers, distributors, wholesalers, and large-scale buyers. This high-value business platform covers every segment of the toys and games market—action figures, dolls, puzzles, board games, electronic games, educational kits, materials, and interactive entertainment technologies—offering Saudi companies a direct and dependable channel to secure profitable international supply partnerships. Through pre-scheduled one-on-one meetings, targeted networking, and results-driven commercial exchanges, the event accelerates purchasing cycles, strengthens supply chains, and supports long-term procurement strategies across Saudi Arabia’s growing toys and games industry.

Mission

To connect Saudi toys and games businesses with trusted global manufacturers, enabling fast, transparent, and profitable sourcing of toys, games, educational kits, materials, and entertainment technologies.

Vision

To become Saudi Arabia’s most influential B2B platform for global toy and game sourcing—supporting market growth, expanding distribution networks, and enhancing product availability across the Kingdom.

Goal

The Challenge & The Solution Saudi toy retailers, distributors, and entertainment providers often face inconsistent product availability, unreliable suppliers, long lead times, and difficulties verifying international manufacturers. Toys and Games Global Connect 2026 solves these challenges by bringing vetted, high-quality global suppliers directly to Saudi buyers in one powerful commercial venue. Through structured matchmaking, the event shortens procurement cycles, reduces sourcing risks, ensures product compliance, and provides immediate access to the newest toys, games, and entertainment products that are commercially competitive.

Everything you need to build strategic B2B partnerships in Toys & Games

Toy Manufacturing & Supply Solutions

Board Games & Puzzles

Video Games & Interactive Entertainment

Educational Toys & Learning Kits

Materials, Components & Licensing

Retail, Distribution & Merchandising Solutions

Objectives

Attract

Bring top global suppliers specializing in toys, board games, video games, educational kits, materials, and interactive entertainment products to explore business opportunities in Saudi Arabia.

Develop

Build strategic partnerships, distribution agreements, and high-value procurement pipelines to support Saudi buyers in sourcing competitive, reliable, and innovative toys and games.

Involve

Engage toy retailers, distributors, wholesalers, entertainment centers, and decision- makers to address market challenges and expand commercial capabilities.

Exchange

Promote the sharing of product knowledge, global sourcing standards, manufacturing quality, play and entertainment technologies, and retail innovations to empower the Kingdom’s toy and games sector.

Why attend

Secure High-Value Deals

Meet Saudi buyers actively purchasing toys, games, educational kits, and entertainment products to meet growing market demand.

Showcase Your Product Line

Present new collections, electronic games, board games, materials, play kits, and retail solutions to decision-makers.

Meet the Right Buyers

Connect directly with retailers, distributors, wholesalers, entertainment centers, and government decision-makers.

Expand Market Share

Enter one of the fastest-growing toys and games markets driven by retail expansion, educational investment, and rising consumer demand

Understand Market Requirements

Learn about Saudi regulations, safety standards, certification needs, and distribution opportunities.

Maximize ROI

Benefit from highly targeted B2B meetings designed to generate contracts, distribution agreements, and long-term purchasing partnerships.

Programme

Programme Highlights

Join a commercial-driven agenda tailored for the toys, games, and entertainment sectors, featuring:

Strategic presentations from leading global suppliers
Panels on toys and games market growth, sourcing challenges, and compliance
Technical workshops on materials, educational kits, electronic devices, and game manufacturing
Structured B2B matchmaking with verified Saudi buyers
Exclusive networking sessions with top-tier purchasing decision-makers.

Gain direct insight into Saudi Arabia’s expanding toys and games market while forming high-value partnerships that drive long-term commercial growth.

Networking Opportunities

Hosted at Sheraton Riyadh Hotel & Towers, located in Riyadh’s prime business district, Toys and Games Global Connect 2026 provides the ideal setting for high- level B2B engagements. With modern meeting facilities, premium services, and a professional environment, the venue ensures a seamless experience for global suppliers and Saudi buyers conducting serious commercial discussions. Its central location reinforces the prestige and commercial importance of this specialized industry event.

Our Speakers

Industry leaders and experts from the global toys and games sector will share practical insights on sourcing, manufacturing, distribution, and market growth. Through focused talks and real-world case studies, speakers will highlight key trends, challenges, and opportunities shaping the future of toys, games, and entertainment products.